Adoption and Promotion
Overview
While the process of elearning planning, designing, development is difficult, the greatest challenge rests in getting the elearning used. The resources on this page explore adoption from several perspectives: personal change, organizational adoption (i.e. elearning program roll out), and getting instructors/trainers to adopt technology in their teaching.
The adoption and promotion of elearning are mainly activities in change management. Technology is often blamed for the reluctance of learners/teachers to use technology...but if properly designed, developed, and marketed - elearning has much to offer. Nothing is more effective in getting elearning adopted than giving learners a well-designed and engaging course. The product is the marketing. |
Resources
Elearning
Adoption and Promotion
"Actually getting employees and prospective students and instructors
to use elearning is a challenge on its own. In this article, we explore
the adoption of elearning as it relates to student, instructor and organization."
Center
for Implementation Excellence
Site supports a book Implementing Elearning. Offers a free implementation
planning template.
Marketing
Learning
"Employee learning is viewed as essential to an organization's success.
However, you may feel learning takes a back seat to other initiatives,
especially with an unfavorable economy. Therefore, it is critical to market
learning so that leadership and staff understand its value."
How
to Sell Elearning (.pdf)
Check out the "do's and don't's on the last page.
Dance
of Change
"Most change initiatives fail," says Senge, "because organizations
don't foresee the obstacles that arise naturally wherever growth and learning
take place. Predictable and interconnected, these challenges go hand in
hand with any step into the unknown, and must be anticipated and mastered
in order for sustained growth to occur."
Faculty
Development and the Diffusion of Innovations
"Faculty are being asked to adopt, and adapt to, a number of information
age innovations in teaching. While some have adopted these technologies
enthusiastically, the majority of instructors have been much slower to
integrate these new tools in their teaching. Faculty developers remain
frustrated with professors who appear to resist technology integration
or those who clearly refuse to use these innovations in their teaching.
Change
Management 101
"The purpose of this paper is to provide a broad overview of the
concept of “change management.” It was written primarily for
people who are coming to grips with change management problems for the
first time and for more experienced people who wish to reflect upon their
experience in a structured way."
Encouraging
Teacher Technology Use
"In spite of a widespread public perception that technology use is
common in our nation's schools, surveys indicate that only about half
of U.S. teachers use technology in classroom instruction. Anecdotal evidence
obtained from school technology specialists and education technology proponents
indicates that the effective use of education technology is even less
common than those surveys indicate. Many teachers, the experts say, still
are reluctant to use technology, mostly because of a lack of time, a lack
of resources, or a lack of confidence in their ability to use the available
technology."
Links checked March 24, 2005
This work is licensed under a Creative Commons License
