This is an interesting study: Trust Barometer, 2008. The report looks at how people form trust with companies in different countries. Some findings are obvious (trust is higher with a "person like yourself"), but others provide insight into trends: citizens in countries with high government control rely on online forums and social network sites to gain information, youth are more more trusting than older generations...but they also rely on multiple sources of information in forming opinions, online and print use of media is nearing parity with younger members, etc.. The survey is, unfortunately, quite confined, as "opinion elites" (college educated, high income) comprise the sample.
Posted by gsiemens at January 24, 2008 11:43 AM | TrackBack