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How much time does web 2.0 take?

To date, I haven't really considered time elements with regard to the use of social technology for learning. But I just came across a site museum site that explores "how much time does web 2.0 take?". Newcomers to the concept of the participative web sometimes feel a bit overwhelmed with the new terms, tools, and concepts. How does a person know where to start? Perhaps, as this article suggests, available time is the best starting point. Can't commit too much time each week? Well, start by reading a few blogs or tracking themes on technorati (or Google alerts). Have more time? Join/start a Facebook group. Or a Ning community. Start your own blog. Or podcast. From my experience, significant value exists in the gradient approach permissible with distributed, single functionality tools. We don't need to figure out an entire system to get started. Just one tool at a time. And that often only takes a few minutes. Don't try and figure it all out. Try and grow a tool or concept at a time.