Two-way interaction is now increasingly evident in media which has long been one-way. Consider radio. Few would see it as a social media (beyond the odd person calling in to report traffic problems or play the joys of radio contests). But that's changing quickly Radio Gets Social: "The on-demand nature of the Internet — getting what I want when I want it — is what has gradually pulled me away from traditional media like print and radio, which I stopped listening to consistently back in the ’90s...Traditional radio was always hit-or-miss for hearing music that I liked, but these services have made it so much easier, as they allow you to filter out what you don’t want to hear and discover new things you might not ever hear on the radio."
Posted by gsiemens at December 4, 2007 9:20 PM | TrackBack