Newspapers (media in general) afford educators a glimpse of the challenges of transitioning from a traditional model of interacting with an audience based on centralized control to a more open model reflective of the needs of a changed audience. To this end, Fortune looks at how the Washington Post is attempting to remake itself. It’s quite an interesting read of the frustrations and challenges of transitioning: playing to existing strengths which don’t fully exist in the new format, while experimenting with adding social elements, podcasts, and blogs to the web site (and a bit ironically, 43% of the Post’s revenue comes from an investment in education services through Kaplan). Yet the issue of time is significant - online revenue does not match the decline of revenue from print publication.
0 Responses
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.