I can see much cause for alarm with Revelation-like comparisons (also stated in the article) to embedded microchips: "“We’re really on the verge of creating a surveillance society in America, where every movement, every action — some would even claim, our very thoughts — will be tracked, monitored, recorded and correlated,” says Barry Steinhardt, director of the Technology and Liberty Program at the American Civil Liberties Union in Washington, D.C."
I fear we are being numbed into accepting progressive encroachments into traditionally accepted views of privacy. It is one thing to declare my thoughts and interests in a blog or Facebook profile. It is quite another to remove personal volition and have information extracted (or tracked) based on the needs of an employer (or other organization). The first is a hallmark of personal freedom. The second is a hallmark of oppression and control.