The Google 'ick' factor: "In San Francisco, there's a man picking his nose on a street corner, another fellow taking out the trash and another guy scaling the outside of an apartment building, perhaps just for fun or maybe for some more sinister purpose...Potentially embarrassing or compromising scenes like these are raising questions about whether the Internet's leading search engine has gone too far in its latest attempt to make the world a more accessible -- and transparent -- place."
Google provides individuals with dueling emotions - "wow" and (increasingly) "ick". I remember bringing Google search into an organization several years ago...the CTO shut it down in about 2 minutes, due to finding organizational materials not thought to be available to the public. We know "stuff" is out there...but when Google makes it accessible from a desktop, we find the accessibility invigorating and intimidating.