Adoption of emerging tools and approaches: "McKinsey cites that fully 48% of the nearly 3,000 leading executives surveyed are actively investing in collective intelligence approaches. What makes this interesting is that this number is a good bit more than executives are currently reporting that they are investing in other well known Web 2.0 approaches including social networking, RSS, podcasting, and even wikis and blogs, which come in about 1/3 lower in overall interest. In fact, out of all the Web 2.0 trends surveyed, only Web services has a bigger footprint than collective intelligence in terms of current investment."
Obviously investment flows where results are anticipated. RSS, podcasting, and blogs don't provide the same immediate results that "collective intelligence" does. What is the value of a corporate blogger? Perhaps long term PR or relationship building. Get five people to start working together more effectively, and you can have immediate results. This is partly due to the interconnected need of any organization. We have to work together to get anything significant accomplished. Wikis lower the barriers to participation we may have had previously.