Valid point: Content Businesses Don’t Scale Anymore: "Can anyone think of a content business — meaning a company that produces original content — that has scaled dramatically in recent years? I can’t. Look at the businesses that have scaled — Google, MySpace, YouTube — all platforms for content, but not producers of content."
Obviously periods of transition cause pendulum swings beyond what will be sustainable in the future. We have moved well past content - the dialogue is currently about conversation and connections. But we still need something to aggregate. While YouTube has given us great insight (?) into the behaviour of individuals with web cams (Hey, I've got an idea - why don't I lip synch to a song and let viewers see my messy bedroom!), we still need professional actors and musicians. Content isn't so much created randomly as it's created in reaction (or relation) to something. From my experience, a partly developed wiki page results in more contributions than a blank page. An existing song is the basis for remixing...rather than starting from scratch.