I don't equate learners in higher education with the term "customers". It's a nonesensical term. As I stated on my wiki for ONLINE EDUCA - business to consumer interactions are transactional (I'll give you 'x' dollars for your product service). Learning is sybiotic (at least when it's done right). Yes, there is often a monetary exchange...but the learning experience is much, much more involved than buying an iPod, or groceries. It's about development, maturing, deeper understandings. To use the term "customer" in relation to learning is about as silly as anything I have heard (though now I'm wondering if I've used the term in the past :)). With that out of the way, this article is worth reading from the perspective of an educator: 12 Consumer Values for Your Wall
Posted by gsiemens at November 2, 2006 2:35 PM | TrackBack