Common sense, as many have noted, is defined by actually not being too common. No Suit Required : "To all appearances, Nettwerk is just a midsize music management company with an indie record label on the side. Many of the artists on its client roster – which includes Avril Lavigne, Dido, Sarah McLachlan, and Stereophonics – are mainstream acts. But McBride, the company's cofounder and creative force, is quietly carrying out a plan to reinvent the music industry, including legalizing file-sharing and giving artists control over their own intellectual property."
The music industry and mainstream media have been dealing with the new climate end-user control for over five years. Some are starting to wake up to a new reality - and if you can't defeat the "enemy" (in this case, the customer)...partner with them. I still maintain that this is a reality that education will be facing shortly - we need to learn from the lessons of other fields with much more experience in dealing with distributed, decentralized, end-user-in-control models.