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The Next Step in Brain Evolution

There's very little doubt that we change as people when the environment in which we exist changes. Physical organisms has a dance-type relationship with their world. As elements change, we adjust and adapt. At times, we also force the environment around us to change as well. This is most noticeable in how younger people are using technology to communicate, connect, and learn. They are developing new skills and new functionality. The technology-embedded environment of their youth has created a different mindset than the one I acquired in a more physically-based world. The Next Step in Brain Evolution: "This generational divide has been evident for a while, but only now is its impact becoming clear. Last month, Lord Saatchi, doyen of the advertising world, virtually declared the death of traditional advertising — because digital technology is changing the way people absorb information. The digital native’s brain is physically different as a result of the digital input it has received growing up, he claims."