I've never been a huge fan of the concept of convergence. It's one of those words that has been absolutely killed with hype and overuse. Yet, it's hard to deny that there is a "coming together" of many different concepts - advertising, open source, technology trends, traditional media, educaton - all of these fields are experiencing similar change-pressures. What's happening in media has application in education...what happens in open source has application in business. It's not convergence...it's more about lessons in one domain being transferable to others (shall we call this transvergence?). strategy+business has an article on The Future of Media is Now. A critical point for educators to consider is the changed relationship that learners have with content: "After a decade of denial, both mainstream media companies and major marketers are now accepting the facts: The methods by which consumers absorb information and entertainment — and the ways they perceive, retain, and engage with brands and brand messages — have changed irrevocably."
Posted by gsiemens at June 15, 2006 8:43 AM | TrackBack