Podcasts: A new technology is search of viable business models: "Podcasting has become popular as it allows listeners to time–shift content, i.e., to listen — when it suits them — to radio–like programming on portable MP3 and related devices. Dissatisfaction with traditional radio — which has too much advertising and is perceived to have generic programming — is fueling interest in programming that better meets the individual needs and interests of consumers. Podcasting represents a shift from mass broadcasting to on–demand personalized media."
Posted by gsiemens at September 8, 2005 06:59 PM