Of course, this perspective is completely valid, but I prefer to view blogs as an efficient knowledge flow tool (with our without commercial benefit): Blogging With The Boss's Blessing - "In an era of fragmented media, with companies struggling to get their message out any which way, blogs are becoming a kind of undercover megaphone. One way to think of them is as the latest guerrilla marketing tool, a new kind of brand bait."
Posted by gsiemens at June 22, 2004 9:53 PM