Technology Anthropologists
Quoting Ernie the Attorney: "Anyway, I sometimes find myself observing people as they interact with technology as an anthropologist would observe, say, gorilla behavior. Now, I don't mean that I think that I'm somehow superior to others and I therefor see them as apes. What I mean is that I am fascinated by how the rapid intrusion of technology into our lives has forced us to grapple with strange tools. The gap between the capabilities of the tools and our understanding of how to best make use of them is somewhat akin to the gap between two closely related species."
...and extending it: "Another term to throw into the mix is "ethnography." While usually associated with doing anthropology in the field, it's also become a legitimate research tool in organizational settings. I find an anthropological approach particularly useful in the realm of technology..."