Flash Penetration
Quote: "This is the fastest adoption that Flash Player has ever seen, and is probably the fatest adopted software runtime in the history of computing."
Comment: Macromedia's Flash is its most valuable asset - not only because of the software itself, but because it exists on so many computers. While Quicktime, Media Player, and Real Player battle it out, Flash has quietly become the most popular media format..."the Flash Player is by far the most available video technology on the Internet, and as other bloggers have noted, should open the floodgates on broadcast and two-way video applications like never before." According to rumours, Microsoft has expressed interest in purchasing Macromedia...and Flash is obviously the justification. Microsoft doesn't buy good software...they buy "valves" that they can use to corner/control/dominate markets.