Education and customers

Education As a CRM Tool
Quote: “Employees are more loyal to companies that invest in their education. Can we extrapolate this idea and say customers are more loyal to companies that invest in their customers’ education? I think the answer is yes. Customer education can be a vital tool for both acquiring and retaining customers and should be factored into CRM strategy.”
Comment: Learning is often perceived to be a school/university based experience. Our current hyped knowledge economy requires learning to be a perpetual process, not a periodic event. One area that I think will be a huge market for education is in corporate presentation of how to use their products and services. Rather than simply selling a product, a corporation provides users with the learning needed to best use the product. Think about it…a future elearning position may well be “Product Use Instructional Designer”