2, 4, 6, 8, Let's All Collaborate
Quote: "This made me consider which collaborative digital tools seem to work? What gets people to coordinate, to work together to a common goal? And my answer: dumb simple ones. Email. Instant messaging. Simple bulletin boards like bugzilla. Voice telephone calls. Weblogs. And, when stepping out of the world of business, SMS."
Comment: The key to technology adoption (for the mainstream) is to take technology (as much as possible) out of the process. Make it intuitive...make it simple. Simple social technologies...