I’ve made statements late last year to the effect that “corporate MOOCs will be the big trend in 2014″. I was wrong.
Recently, with CorpU and Reda Sadki, I ran an open online conference on corporate MOOCs. We put together a strong line up of presenters and topics and I expected reasonably strong turnout as the topic was timely. While we had a large number of signups, we only had 15-30 people attend each session. The sessions were generally one-way information flow (from the presenter). Attendees appeared to be reluctant to share experiences and views. I’m not sure if this was due to corporate interests in preserving and not sharing information or if we just didn’t hit on the right topics.
The recordings of most sessions are available here (we had a few requests to not record sessions by presenters). Some excellent presentations!
Aside from not having the engagement I was hoping for, I was interested in several points raised during the event:
- Corporate MOOC completion rates are in the 70-80% range
- Coursera is heavily focused on providing branded “turn key” content for corporation training
- Systems like WorldBank are developing MOOCs as an integrated part of their overall online or digital learning strategy
- Several corporations, notably Google and SAP, are deep in the rabbit hole of MOOCs already and are reporting position experiences for both employees and customers who have taken their courses
- Consulting services such as Parthenon are deeply engaged in MOOCs and helping organizations plan for and deploy them.
- The costs of MOOCs are significant in terms of capital and time and effort of people. It’s not as simple a process as many assume when they start.
- Military organizations are exploring MOOCs and alternative teaching/learning approaches and are reporting promising early results. But we can’t tell you everything. It will be declassified in 2050.
- Organizations are primarily using MOOCs for internal learning, marketing, connecting with customers, and “teaching” suppliers.