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How not to do a press release

I just received an email saying that Blackboard, Wimba, and Elluminate were forming some type of union. The message is practically useless – did BB buy Elluminate? Did they just decide to work on integration? If you’re going to announce something, speak in the language of your readers not your company. I don’t care if you want to be friends as a company. I don’t care how pleased or happy you are. But as a very active Elluminate user, I care *greatly* when I read this in an announcement from Blackboard “As excited as we are about the longer term promise of working together in this way, we realize that as clients of Elluminate and Wimba you will naturally be concerned about the short-term impacts of this news” – I get quite worried (as would any user of a company that has just been purchased by Blackboard – WebCT, Angel). From the press release, it really looks like Elluminate has been purchased (I’m less interested in what it looks like for Wimba – I haven’t used their products for years).


  1. Jason Green wrote:

    I had the same question. If it is a purchase, there goes any opportunity to use competition to get a better price. Is it a purchase, I still can’t tell.

    Wednesday, July 7, 2010 at 2:01 pm | Permalink
  2. Jared Stein wrote:

    I had the same trouble with the cautiously crafted language that suggested a “strategic partnership” rather than buy-out. I posted the sources that confirm it is the latter on my blog:

    Wednesday, July 7, 2010 at 2:03 pm | Permalink
  3. Ed Webb wrote:

    Blackborg don’t do partnership, they assimilate.

    Wednesday, July 7, 2010 at 2:09 pm | Permalink
  4. Glen wrote:

    This not be good. Checking out Big Blue Button.

    Wednesday, July 7, 2010 at 2:54 pm | Permalink