elearnspace

Erik Qualman’s socialmedia revolution video has been updated. He starts by asking: “Is social media a fad? Or the biggest shift since the industrial revolution?”. While the stats provided are interesting, his questions mistake the effect for the cause. It’s like asking, 150 years ago, “is the railway a fad? Or the biggest shift since the agricultural revolution?”. Of course, the railway was part of the industrial revolution. But it was needed largely because of other trends (economic, societal, technological innovation, etc.). In the same sense, social media is an expression, a carrier, of fundamental changes around information and interaction. It is not, however, the change itself. Three years ago, I communicated a similar concept in It’s not about the tools. It’s about the change.