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How Social Media Impacts the Practice of Business Communications

PR, marketing, and business communications share a concern with education: how to communicate a message that you can no longer control. Conversation and information fragmentation presents real problems for organizations (Bernay’s Torches of Freedom campaign in 1929). I delivered a presentation to IABC today on How Social Media Impacts the Practice of Business Communications to explore some of these concerns.


  1. I find the smart businesses (educators should follow this lead) are using social media tools to provide an automated-response experience that is self-targeted by the user in order to maximize results. it provides efficiencies for the information provider (educator), and results in better-targeted destinations and takeaways for the user (student).

    Friday, March 26, 2010 at 6:55 am | Permalink
  2. Luke Kempski wrote:

    Enjoyed the message in your presentation. As the leader of a company that provides communications, marketing and learning solutions, I see the connections with clients everyday. I think embedding learning in your product, marketing and communications creates a competitive advantage and a chance to charge a premium. I can see the boundaries blurring further as traditional advertising becomes less relevant. I hope this is something you continue to write about.

    Sunday, March 28, 2010 at 4:49 pm | Permalink