Skip to content

You are who you know

I’ve been making this point for several years: You are who you know. As the study details, what we reveal about ourselves in Facebook (or similar SNS) profiles is not as critical as mining the profiles of people we list as “friends”. I may be quite discrete in our privacy settings, but if 95% of my friends are of a certain faith or political party, an astute observer could infer things about me that I didn’t intend to reveal to them. I know what my network knows. And it appears that I am what my network is.

One Comment

  1. Stefanie Jackson wrote:

    So true…we are the ones who make the network not the other way around, interesting point never thought of it that way.

    Tuesday, March 16, 2010 at 10:10 am | Permalink