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Social Media Toolkit

About five years ago, if you wanted to get attention for consulting or speaking engagements, frequent use of “web 2.0″ was required. Today, you can get the same mileage from “social media”. In fact, add “social” to anything and you’ll get attention. But language is like that – we sacrifice precision in order to achieve general or shared understanding. A term captures a broad phenomenon and makes it accessible to others. Saying web 2.0 is easier than saying “the means by which we alter the existing mindset in computing from centralized broadcast services subject to hierarchical authority structures to open, distributed, read/write methods that permit end-point users to contribute to and even direct conversations and content through social and technological networks”. I guess social media is a similar term. So, if you’re comfortable with inexact language, the social media toolkit is a good place to start.

Related: TEKRI is organizing a social media conference April 25-26 if you’re in Edmonton…