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Social Media and the Grammys

Social media is changing the Grammys: “Social media introduces an entire paradigm shift into how the Academy can both connect with music lovers and with how its message is consumed and presented.”
Hardly a surprise. Any field that is concerned with a) information creation and sharing and/or b) connecting people to each other or your organization, is ripe for change. This transition is obvious in news, education, and media. Managing the fragmentation of voices is challenging – organizations are accustomed to controlling a message. This is the basis of Bernays view of marketing and PR. Once everyone has a voice, however, control needs to give way to interaction.