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Art Gallery of Alberta

It is rewarding (perhaps even satisfying) to see continued growth and influence of blogs over the last decade. I have fond memories of early 2002, presenting to a group of about 100 administrators and educators on why blogging was important…only to have blank faces staring back, suggesting that I was completely off the mark on the influence potential of blogs. As I’m now in Edmonton, I’m starting to acquaint myself with one of the stronger social media networks I’ve come across in different cities I’ve visited. The influence of this network is not lost on the Art Gallery of Alberta. Yesterday, they hosted a “bloggers only” show case of what will certainly become a key attraction in the province. Mastermaq recounts the experience and links to other posts/pictures/videos of the event. I’m not sure how they put the invite list together, but they seemed to pull from bloggers/social media enthusiasts across Edmonton (though, I didn’t get an invite and now I’ve got hurt feelings). Great to see organizations recognize the value of many voices contributing to and shaping a PR/marketing message.


  1. Mack D. Male wrote:

    I helped Sarah with the invite list, but I knew we had missed people. Sorry.

    Tuesday, January 26, 2010 at 10:07 am | Permalink
  2. gsiemens wrote:

    @Mack – no prob. I just like whining

    Tuesday, January 26, 2010 at 10:39 am | Permalink
  3. Raj Boora wrote:

    It certainly seems to be an interesting way to get the word out – after all, if it is to be a gallery for the people, then it should be promoted by the people as well.

    I too am sad that I wasn’t invited… ah well… I’ll just keep Editing in the Dark I guess.

    My other experience with a social media powered PR event was with Time Raisers (where I was the “official photographer”, but people were tweeting and updating all over the place and were encouraged to do so.

    Tuesday, January 26, 2010 at 1:25 pm | Permalink
  4. gsiemens wrote:

    Hi Raj – the tough part with social media is living it, not advocating for it. To truly promote a blogger/social media event, you need to throw the doors open – i.e. open invitation not selection. Don’t decide who comes – let others decide who comes. The ethos of openness/social media filters slowly…

    Tuesday, January 26, 2010 at 1:34 pm | Permalink
  5. Raj Boora wrote:

    Very true this is something that TED/TEDx (D’Arcy’s blog post a few days back) needs to understand as well – SM can now bring up, or bring down systems through the power of the mob.

    Tuesday, January 26, 2010 at 2:58 pm | Permalink