Comments on: Stages of Social Media Integration

By: ChrisVW

ChrisVW — Tue, 26 Jan 2010 17:12:06 +0000

I recognize that you’ve noted that the post touched a nerve for you, but lists like this shouldn’t be dismissed out of hand.

It’s easy to say that the list maker, by believing that a complex topic can be reduced to a level of simplicity, may misunderstand social media. But lists like this can play a role in learning for those who are novices in a topic area by offering some degree of initial information, for example, or even suggesting further knowledge that needs to be sought.

The real issue, from a novice’s perspective, is that one list alone isn’t enough – you really need a list of lists!

By: Doug Belshaw

Doug Belshaw — Tue, 26 Jan 2010 12:56:55 +0000

It’s difficult, isn’t it? It’s a bit like integrating technology in schools. You want things to be organic, bottom-up, grassroots – yet you know that without Senior Leadership buy-in and, to some extent, the stick they provide, nothing’s going to happen.

I think there is some value in 10 step-like posts. But mainly for leaders rather than rank-and-file, to be honest. It’s all about context…

By: gsiemens

gsiemens — Fri, 22 Jan 2010 18:06:04 +0000

Hi Jay – thanks for the comment (and disagreement). I’ve seen – as have you, I’m sure – too many attempts to simplify and reduce complex implementations to simple steps. I generally enjoy Brian’s blog…this post just touched a nerve.
George

By: Jay Cross

Jay Cross — Fri, 22 Jan 2010 18:03:17 +0000

George, I respectfully disagree with your assessment of Brian Solis’s Ten Steps. I’ve talked with Brian; he’s an astute web authority. However, he’s a PR guy.

His post has a misleading title. His ten steps aren’t about transforming the organization; they are a translation of how to implement public relations campaigns with social media.