Of course, the web is not social. Just like technology isn’t social. Or media isn’t social. We use these resources for social means, but that’s a function of use, not of the characteristics inherent in the web or media. We compress “social uses of the web” to social web for convenience sake. But we really don’t mean it like we say it.
Anyway, in case you’re wondering what the social web will look like in the future, it’ll be about meaningful experiences:
the past five years of Social Media evolution have focused on growth and adoption, but anticipates that the next stage of advancement is dedicated to improving social functionality. I would also add personalization and portability. The biggest opportunity for the expansion of social networks is to build bridges between these isolated islands to deliver a more fulfilling, meaningful and productive experience.
Random point – sentences like this don’t mean much to most human beings: “The future of the Social Web must begin with data portability to accelerate proliferation throughout Roger’s Diffusion of Innovation adoption system”. Um. Ok.
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