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Developing an Enterprise Social Computing Strategy

Intel has posted a report on developing an enterprise social computing strategy. The report doesn’t reveal anything astonishingly new, but does provide a practical overview of how large organizations can tackle challenges of collaboration and sharing. It’s interesting to observe how organizations balance a critical tension point in adopting emerging technology: what to foster/encourage vs. what to control. A corporate technology infrastructure is not so much a system to control what is permissible as it is an infrastructure that needs to be co-created with end users. Apple (sort of) gets this with the App Store. Google understands this with Android and Wave. Open source software has developed largely because people are seen as participants in software creation rather than as end users.

One Comment

  1. Nicola wrote:

    Very interesting – totally agree with corporate technology point. I wonder how they made the decision about balancing openness and lockdown. I appreciate that Intel did their PoCs etc but if you don’t have a collaborative environment in the first place for people to connect and talk about these kinds of issues before making the decision… and yet decision makers seem happy to make a significant investment into developing platforms. I don’t know if this means it is essentially flawed or whether this is a corporate reaction to openness – phase which will bring about a better longer term change – will be interesting to see what Intel and others think in a couple of years time I guess.

    I think I disagree at the moment about app stores, but what do I know, I have yet to submit anything to one – still, I’m not sure that they bring about collaborative development and innovation that they are always talking about – they cluster some developers and naturally they no longer have the time to talk with other developers as freely – too much focus on other things, especially developers who have had their applications rejected a number of times by an app store due to some triviality. I don’t think Linux would ever have appeared if there had been an app store equivalent in the past.

    Friday, August 7, 2009 at 2:15 am | Permalink

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