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The Social Data Revolution(s)

The Social Data Revolution(s): “In 2009, more data will be generated by individuals than in the entire history of mankind through 2008…The second data revolution brought about a new dimension to data creation: users started to actively contribute explicit data such as information about themselves, their friends, or about the items they purchased. These data went far beyond the click-and-search data that characterized the first decade of the web.”
The discussion of social data and expectations of consumers/end users resonates with my experiences. I no longer seek information for information itself. Whether looking for a hotel or purchasing a product online, I seek social information such as ratings, comments, or event communities. However, I doubt the opening throw-away statement of more data being generated in 2009 than in all previous history. Journal of the History of Ideas (access likely restricted) has an issue on on early information explosion that challenges assumptions that our generation suffers more under abundant information than previous generations.