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Social media in the enterprise

I have a few weeks of travel coming up (first to Senegal for workshops as part of a Soros Foundation grant & elearning Africa, back to Winnipeg for a library conference, and then to Italy for the Enterprise 2.0 forum). In preparation for the enterprise 2.0 event, I’ve been reviewing resources on how organizations are using social media. 35+ examples of corporate social media presents a (very) brief overview of how various organizations are beginning to use social media. Details are limited on the effectiveness of the projects, but it’s starting to feel like the mid-90′s when companies were proclaiming “we now have a web site!”. Underneath the hype of unrealistic expectations and attention grabbing headlines, the web developed into an indispensable part of our interaction with information. The hype of “we’re doing social media!” will likely also yield to foundational changes in how we interaction with each other.