How do you handle students/colleagues who are actively handling email, twittering, facebooking, and whatever-else-ing while you are conducting a class or attending a meeting? Some educators adopt a “it’s the student’s choice” attitude, while others require learners to be present.
Howard Rheingold posits attention as a form of literacy:
I want my students to learn that attention is a skill that must be learned, shaped, practiced; this skill must evolve if we are to evolve. The technological extension of our minds and brains by chips and nets has granted great power to billions of people, but even in the early years of always-on, it is clear to even technology enthusiasts like me that this power will certainly mislead, mesmerize and distract those who haven’t learned – were never taught – how to exert some degree of mental control over our use of laptop, handheld, earbudded media.
Related: PR 2.0 tackles attention from the perspective of the consumer, suggesting advertisers/organizations follow the eyeballs and “compete for attention where and when it’s captivated.”