And, again, I return to the plight of newspapers. Death wheeze of newspapers explores the challenge newspapers face between being open (wanting Google to index their content so others can find it) and content control and ownership (not wanting others to take and use their content). I think one or the other view has to give. Openness and content control are two separate tightropes. Both can’t be walked at the same time.
Jeff Jarvis blames the failure of the newspaper industry on…the newspaper industry:”You blew it. You’ve had 20 years since the start of the web, 15 years since the creation of the commercial browser and craigslist, a decade since the birth of blogs and Google to understand the changes in the media economy and the new behaviors of the next generation”.
I’m intrigued by the inability of large organizations and industries to respond to changes and shift focus even when they have a decade (or more) of warning. GM comes to mind. As do newspapers. And the music industry. Why can’t an industry change when it’s in trouble? Why try and impose your will/model on others, rather than tuning into what your audience wants and then responding appropriately?