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Sharing and attribution

Common Craft produces useful videos introducing emerging technologies to mainstream audiences. Now, seeing their work used in ways that isn’t really permitted under their Creative Commons license, they’re asking what they should do about mainstream media using their resources. Copyright and intellectual property is a mess. And it’s not getting better in the near future.

Creating and sharing resources works well when it’s with a network of individuals who value reciprocity. Edubloggers are generally focused on creating, finding, and sharing valuable resources. Sharing our work with others requires others sharing as well. Mainstream media, however, doesn’t function this way. Their intent is to drive traffic to themselves. Which means they’ll happily use available resources (such as the Common Craft video) but not necessarily make their resources available to others to use in contexts not controlled by MSM.

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