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Generations online 2009

Pew Internet released a short report earlier this year: Generations Online. Biggest increase in internet use? Those in the 70-75 year-old age group. Age groups vary by their use of the online medium: younger generations use the internet for socializing/entertainment…older generations use it for research/shopping. Nothing too surprising, but does reinforce the message that age is less consequential online than intent or interest. No one age group is magically predisposed to be aggressive users of the internet.