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Snowflake Effect

Here’s your irony for the day: BECTA’s site on emerging technologies only lets you read the Snowflake Effect article in MS Word. Very well then.
I heard Erik Duval speaking on the snowflake effect last year at E-Learn Las Vegas. Wayne Hodgins describes the snowflake effect: “We now have the chance to invert our design assumptions from mass markets of similarity to singular markets of unique solutions for individuals. We now have the opportunity to adopt an approach which focuses on design for mass personalisation and uniqueness called the Snowflake Effect.”
The article goes on to describe mashups as the means to personalize education…and introduces a variety of mashup “types”. Midway through the article, a Gartner quote states: “web mashups, which mix content from publicly available sources, will be the dominant model (80 per cent) for the creation of new enterprise applications.” Does anyone believe Gartner? They have a habit of offering insane forecasts. Someone needs to research their accuracy. I think it’s dismal. Anyway, Hodgins article is well worth the time. The personalization of learning through mashups is a welcomed concept.

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  1. digforleadership.com on Friday, March 13, 2009 at 4:57 am

    The Snowflake Effect – design for mass personalisation and uniqueness…

    We now have the chance to invert our design assumptions from mass markets of similarity to singular markets of unique solutions for individuals…