Skip to content

Second Life

As with any tool that embodies a potentially new medium of interaction, Second Life has been the subject of much hype. Many companies that first embraced SL as a tool for connecting with customers have since left. Reuters, for example, set up a news bureau, reporting on all things SL. In October of last year, they closed it. The obvious response is to say something like “see, Second Life isn’t practical/useful…it’s over-hyped”. I think it’s important for companies to experiment and explore how new technologies might inform their interaction with information and with others. I’m sure Reuters has learned much more through this “failure” than they would have if the project had been a success. The value of experimenting is often found in the process, not in the outcome.