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web 2.0 and the organization

McKinsey Quarterly tackles web 2.0 in the enterprise. Don’t like the article. Building on an instantiation of change, rather than on change itself, seems rather silly to me. At points in the article, commons sense statements are offered like “Participatory technologies have the highest chance of success when incorporated into a user’s daily workflow” or “Companies often have difficulty maintaining the right balance of freedom and control”. The real task of organizational change is only briefly alluded to at the beginning of the article when the authors proclaim “they [web 2.0 tools] are inherently disruptive and often challenge an organization and its culture”. As stated in my paper on success and strategy in a digital world, the heart of the issue is about organizational change. I think we are at a stage where universities, corporations, and other organizations have to start looking at the long-term cycle of change we are currently experiencing. Blogs, wikis, and web 2.0 are only the current instantiation of change. What’s required is a “re-think” of what organizations are…and how employees/faculty and learners/customers are connected to each other. We’ve had five years of web 2.0 window dressing. It’s time to build a new structure.

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  1. [...] Talk CoPs or networked learning, and all that people think of is Web 2.0 technology and tools, the hype not really difficult to understand, given that major technology vendors are pushing for [...]