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Facebook on top

Facebook is creeping into all aspects of information exchange. Celebrities use it to share information with fans, businesses use it as a marketing tool, activists use it to generate support for causes, family members use it…well, you get the idea. For many, it has become the primary information and interaction tool. I haven’t read stats on how Facebook use influences traditional media access, email use, or other social media. But more activity seems to be shifting to the platform in relation to other sites. Techcrunch reports that FB has now take top spot among social media sites (for unique visitors). Facebook is doing what Microsoft did in the 1980′s: pulling together a suite of tools into one fairly easy to use interface. It doesn’t have to be better than its competitors. It just has to be more prominent. People who have invested time forming social and work networks in the platform will find it increasingly difficult to leave.


  1. John Zurovchak wrote:

    Great observation and an interesting analogy to Microsoft. My fear is that FB will use this “difficult to leave” inertia as a means to capture revenue – just as Microsoft as times seemed to nearly kill the goose for the golden eggs. What are your thoughts?

    Friday, February 13, 2009 at 10:26 am | Permalink
  2. I still think that MySpace dominates promotion for professional and amateur musicians alike. Not that I’m happy about it, as MySpace is a worthless mess of advertisements and poorly integrated features.

    Friday, February 13, 2009 at 11:13 am | Permalink
  3. Jon Kruithof wrote:

    Facebook is already leveraging it’s “difficult to leave” market capture to adopt some pretty disturbing data trends. I suppose I shouldn’t be worried about the way that Facebook is collecting data on it’s users – that sort of thing is not new. Consumer feedback on products, trends and other ways of gathering data on users was usually opt-in, Facebook isn’t opt-in, it’s “try and opt-out”. While MySpace does suit the needs of some users (bands and musicians) Facebook tends to be preferred by users because they are somewhat assured that the person on the other end is real.

    Tuesday, February 17, 2009 at 10:06 am | Permalink

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