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Web 2.0 Called; It Says It’s Just An Ad Platform Now

I’ve whined before about how web 2.0 was/is a threat to open source software. Open source is an ideology (although watered down from Stallman’s initial version) about openness, democracy, and participation. Web 2.0 is about free of cost. It’s a soul-less version of open source that relies on certain external conditions for it’s existence. Ideologies can outlive many waves of change. It’s too early to say that web 2.0 is on the wane due to economic pressures, but a concept tied to external realities (markets, politics) will always be challenged to live in tumultuous times. Web 2.0 Called; It Says It’s Just An Ad Platform Now: “Time and time again, many of the most innovative services online today run out of money before the huge number of potential and diverse users that could find value in them end up discovering them. Those services end up serving instead the world of advertising, or as is the case with many of the most awe inspiring research technologies – financial services professionals.”


  1. Perhaps the optimistic future lies with open source Web 2.0. Compare Ning (Web 2.0 and ads) with Elgg (open source with Web 2.0 variants such as eduspaces). WordPress is another hybrid model. There is hope :-)

    Thursday, January 15, 2009 at 7:11 am | Permalink
  2. I’d have to say you’re wrong about Web 2.0 being about free. I hate the ’2.0′ moniker because in truth, the web is evolving and user generated, accessible content, housed and shared in collaboratively built applications (largely open source) is how I often view Web 2.0.

    There are plenty of examples of good social media with useful pay options, like Flickr. Okay, maybe not ‘plenty’ but the possibility is there.

    I do agree with the notion that people expect everything to be free and there is easily another impending ‘crash’ on the horizon. Anything that’s going to survive at this point, usually does so when it’s gobbled up by a big, ad-supported, player.

    I’m not sure that makes it a gigantic ad platform, but it does raise interesting questions about a much better model than currently exists.

    Thursday, January 15, 2009 at 12:18 pm | Permalink
  3. Nicola wrote:

    Some financial services firms have access to the whole technology tree where they can pay technology firms to create customised versions of free web tools because they can see the benefits of being connected yet also continue to use the free web tools whilst they attempt to integrate the customised ones, possibly on a global scale. In some cases, it has been reported that use of wikis has helped (last paragraph) to encourage a culture of openness – it would be interesting to know the extent.
    Does that mean that financial services professionals are using free open source, commercial open source and also promoting adoption of ‘sharing stuff’ and making everything more accessible to everyone – giving something back in return for being in such a fortunate position? Or is it just a convenient adoption of technologies but still an idealogy that some things need to be closed due to regulation?
    I think that now is a great opportunity for financial services professionals to demonstrate leadership and engage the wider community so that even small startups can have a realistic picture of whether they are going to make it or not, whether obtaining venture capital is an option, or an alternative revenue model ? They seem to have a number of tools at their disposal to do this?

    Friday, January 16, 2009 at 4:23 am | Permalink
  4. Nicola wrote:

    Oh and I seem to have lost the ability to spell

    Friday, January 16, 2009 at 5:01 am | Permalink

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