Skip to content

Adults and Social Network Sites

Pew Internet’s recent report – Adults and Social Network Sites (.pdf) – doesn’t offer anything dramatically new for those who have been active in online social networking sites. Of greatest interest is the growth over the last three years – 35% of adults have a profile, four times the number from 2005…but significantly less than the 65% of teens with a SN profile. As is often the case with new technology adoption, the percentages decline with age (down to only 7% for those in the 65+ category). The adoption of SN sites does reveal some interesting distinctions by race and income: non-whites are more likely to use these services and use declines as income increases.