The popularity of Facebook, Twitter, and other social software has resulted in a popularization of network terminology. How networks work and how information flows is understood experientially by anyone who has used the software. As a result, the networking concepts long explored by sociologists and mathematicians are now being explored by Twitter users: How am I connected to others? Who do I need to connect to? What is the balance between having only a few vs. many connections? Valdis Krebs offers his position on finding the right mix between diversity and depth: “Strategically I am building a small, yet efficient, group that reaches out into the many diverse information pools I am interested in. I know I am finding good people to follow on Twitter by the number of great exchanges that emerge on many topics. Think before you follow, use your time and ties wisely!”
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