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Unconventional Marketing

Observing how journalists, marketers, and others communicate their messages can offer insights for educators. Have a look at this article on Unconventional Marketing. Instead of a large linear marketing campaign, a series of smaller, iterative steps are suggested, permitted adaptation based on feedback from the system. Education isn’t that different. The “plan it all in advance” model – moving from outcomes to teaching to assessment – may be better handled through small steps and revisions. The diagram in the article captures the shift from linear to iterative nicely.