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Blending online and traditional media

Pew Internet has released an interesting study on how people blend online and traditional media. I rarely read a physical newspaper or watch a news program. Apparently that’s not the norm. While traditional media has declined (newspaper readers has dropped from “40% to 34% in the last two years alone”), it certainly hasn’t been abandoned. In the report we’re introduced to new terms: integrators, net-newsers (ugh), traditionalists (largest group), and disengaged. We’re still at that interesting crossroads of serving the the function of the old with new media and beginning to recognize new opportunities.

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