Shifting value point of content

I’ve been harping on this for a while - content is no longer a value point in itself. MITs OpenCourseWare and numerous other open educational projects reflect this reality in the education market. In music, news, and other media, a trend of content as a conduit to new value points is evident. Artists are giving away music and hoping to capitalize on live performance and merchandising. MIT has increased its appeal and reputation by giving away educational resources. Journalists, authors, and theorists share thoughts online (i.e. blog) in order to increase reputation and consulting opportunities. Will Thalheimer discusses the trend with a focus on elearning - All media will be sold for cheap: “The new business model will involve selling ancillary services or products.
This will not only produce a profound shift in how the world works, but it will affect the learning-and-performance industry as well.”