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Android

Google announced a new mobile operating system and development platform called Android in late 2007. Wired provides a fairly coherent overview of Android, its development and its future potential. The mobile world is huge – far exceeding PC/Mac numbers worldwide. Apple’s iPhone has raised the profile of smartphones significantly. Overall, innovation in this space has been lacking. Google has now opened innovation to “network effects”, allowing others to assist in innovation, while simultaneously strengthening Google’s position in mobiles (sounds a bit like Windows in the 90′s). The biggest payoff for Google: if people are online, regardless of devices, they are searching. And if people search, Google sells ads.