What is easy to create and duplicate has limited economic value. Digital content suffers this fate. ebooks, video, music, and other content doesn’t have the same value they did when they were scarce. The entire value cycle of content has shifted. Instead of paying for content, we pay for peripheral elements (I mentioned this in October). The value point in a climate of abundance is no longer the content element itself. Instead, the value point shifts to our related experiences around the content. Or, as expressed in Bits, Bands and Books: “the ease with which digital content can be copied and disseminated would eventually force businesses to sell the results of creative activity cheaply, or even give it away. Whatever the product — software, books, music, movies — the cost of creation would have to be recouped indirectly: businesses would have to “distribute intellectual property free in order to sell services and relationships.””
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