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What do people want?

Once again, the field of mainstream media provides practical insight into what ails education as an enterprise: “This is something that people in the media world don’t understand. Media in the 20th century was run as a single race–consumption. How much can we produce? How much can you consume? Can we produce more and you’ll consume more? And the answer to that question has generally been yes. But media is actually a triathlon, it ‘s three different events. People like to consume, but they also like to produce, and they like to share.”
Isn’t that what we want with our learning experiences? We don’t just want to read your book. We want to talk about, create something around it, share it with our network and peers. Seems simple, but to truly implement it would be rather disruptive for education as we know it today.