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The Authentic Enterprise

Just read an article on The Authentic Enterprise (.pdf). Ignoring for a moment that the term “authentic” is no longer very authentic and is therefore largely meaningless, the report presents an interesting perspective on how participatory web tools have shifted the role of corporate communications. The ability for a PR department to craft, control, and segment messages is now minimal due to web. While it’s not a revolutionary statement, the report makes the admission of the current state of information flow: “We are not in control”. Like any individual in need of help/therapy, accurately appraising one’s predicament is important to healing :) . I wonder how many educational institutions have a similar understanding – i.e. that we no longer control information creation, flow, dissemination, validation, etc.